what we do
product management
- Market research, competitor and industry analysis
- Product scoping, definition and business case generation
- Product definition
- User experience journeys (on and off line)
- Managing delivery and sign-off with cross functional teams
- Product roadmaps
- NPD and in-life product management
- Product marketing
- Collateral, FAQs and customer care scripts
- Product performance and revenues
- Product roadmaps and product evangelist
- Partner and customer events
- Partner management
- P&L ownership (including ROI and revenue forecasts)
programme management
- Coordination of multiple projects across different business lines
- Project set-up, team selection and communication of goals
- Status monitoring
- Manage relationships and delivery schedules across product portfolio
- Resolution control
- Reporting to board and executive team
proposition strategy
- Market research and customer insight
- Portfolio management and product positioning
- Pricing and promotions
- Customer segmentation
- Marketing plans
- Sales tools and bid support (presentations and special point of contact)
- Portfolio strategies (including NPD, diversification, unification, aquisition, divestment and end of life)
- Branding and communications
management consultancy
- Process definition
- Change management
- Performance analysis
- Department purpose analysis (DPA)
- People management, coaching and mentoring
- Analysis and recommendation of business applications
© Visjung 2009